Why does a website design build responsive?

Its important today for many professional website design companies to look at the changing trends and technology support while carrying out website design for their clients.

Many website design specialists in London have started offering their website design services with RESPONSIVE mode to their various clients who are growing in number day by for getting web design services in London for their business website.

The change of trend of customers in using various kinds of gadgets and tools for their daily usage has also influenced the London website designers to look for responsive mode of websites.

The responsive web is to create a pattern by which anyone can access the complete web site information and view in any kind and any size of gadget screen, people today use mostly mobiles, desktops and tablets for accessing the information or to purchase anything in online through the websites, each gadget will have its own size of screen and website must open without any breakages and changing in scaling of the pattern.

Hence for easy reading, navigation and easy usage in any device the website designers must design the websites in responsive style. This feature is also now considered by many popular search engines for better top ranking of the website in their search results listing.

Each day the gadgets changing its form, in terms of features, sizes, speed, screen space and also resolutions and morethan three billion people are today having their presence in online and using internet one way or the other for their various reasons. Hence it’s the need of the day, for Professional website design companies to provide their clients with responsive web design, since many clients use the website for their business purpose to promote in online and increase their presence and brand value in online, sothat they can attract the customers whose number is growing day by day.

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What’s The New Normal In Viral Marketing?

One thing is clear in 2015—digital no longer represents merely one component of a larger viral marketing strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered in collection of data, inbound and outbound communication with customers, and marketing techniques, but a question of how. We’re seeing changes in the digital sphere daily—from the changing screen sizes we’re tapping to the changing software updates and user interfaces to the changing complexity of customer data available to marketers.

In the words of Mark Hodges, Sales Director at Teradata, “Consumers expect you to market to them like you know them. The rise of mobile has dramatically changed everything [in that regard]…they also expect you to respect that they have the ability to throw the privacy flag when they want to.” Mark was referring to consumer backlash against “the creep factor” of marketers mistaking context for relevancy when personalizing communications.

Customers want “personalized marketing,” said Lisa Moffeit, Customer Retention & Acquisition, Rhapsody, back at Teradata’s 2014 Partners Conference. She encouraged marketers to “look at shopping behavior and other brand touch points to determine our customer’s preferences.”

Using Data to Drive Individualized Insights
New trends becoming the norm in viral marketing include using individualized insights, experimenting with toxicity testing, augmented reality, and geolocation. Individualized marketing is now the norm, not the exception—it is either embedded or strategic for 78% of marketers, according to our 2015 Data-Driven Marketing Survey. And it’s on the rise as we move into the future. Many brands are just beginning to understand best practices in viral marketing, however, and much revolves around simple trial and error. For example, with so many customers glued to their phones, push notifications are an up-and-coming viral marketing tactic. However, marketers must ask, “How much communication is too much? Do our customers want to be communicated to every day, every week, or every month?”

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Digital Marketing Plans Budgets in the Banking Industry Set to Explode

Financial marketers will be spending more and more on paid digital marketing plans and advertising in the next five years. This exclusive report looks at the digital marketing plans trends that will be reshaping the banking the industry in 2015 and beyond.

Ad spending on digital media by US financial institutions industry will top $7 billion in 2015, a 14.5% gain over 2014, according to a report from eMarketer.

For the foreseeable future, banks and credit unions will continue to shift more and more of their budgets away from traditional- and offline channels and towards online and mobile media. Growth rates in digital marketing plans budgets may ease slightly as time passes, but eMarketer forecasts a healthy 11.7% compound annual growth rate between 2014 and 2019. By 2019, eMarketer estimates that the US financial industry will spend over $10 billion annually on digital advertising.

Spending figures from Kantar Media show that digital marketing plans are white hot in the banking industry. While traditional media channels saw significant decreases from their 2013 levels, online advertising (which Kantar defines as desktop display and paid search ads) grew by 20.4%.

Digital video is another bright spot, across both desktop and mobile, with financial marketers projected to spend $755 million on the format in 2015. Though the bulk of video ads by the sector will be short pre-roll formats the desire to tell stories and engage audiences is leading to longer videos tied to branded content sponsorships. Spend some time poking around YouTube and you’ll see what eMarketer is talking about — even credit unions are using online video to retarget visitors to their websites.

Search advertising will continue to be the dominant paid media format for financial marketers in 2015, to the tune of $3.40 billion — or 47.3% of the US financial services industry’s total digital ad spending. eMarketer estimates that paid digital display will follow closely behind, with $3.02 billion of the financial category’s ad dollars projected to flow to the format by the end of the year.

 

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Business Growth – Global brands to invest $200bn in digital marketing strategy this year- report

Global brand and retail spend on digital marketing strategy activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobiles and tablets, according to new research, suggesting this is the new way to promote business growth.

The research, from Juniper Research, observed that nearly 70% of the net increase on digital marketing strategy spend this year would be concentrated on mobile and tablet devices, as brand strategies evolve to deliver campaigns within an omnichannel digital environment, which is what you could use to help business growth.

Higher Redemption Rates, Lower Cost

According to the research, factors behind the migration to digital marketing strategy through smartphones and tablets include their capabilities to enable timely, targeted, personalised campaigns, to enhance customer engagement and to analyse the relative success of campaigns, and whether it notes a growth in business. It noted that, in the case of digital marketing strategy through mobile coupons, redemption rates were typically significantly higher and costs per redemption much lower than for traditional mechanisms such as direct mail or newspaper coupons.

Additionally, the report highlighted the potential for using predictive analytics on the wealth of online data generated through consumer activities on websites and social media. It observed that predictive analytics was increasingly being used in real time, with retailers able to tailor advertising and product promotion while a customer is browsing their websites aiding business growth.

Marketing Strategies Needed For “Media Meshing” Audience

However, the research claimed that brands need to develop marketing strategies to cater for an audience which increasingly media meshes or media stacks: that is, uses multiple screens simultaneously for digital activities which are either related or unrelated.

It also stressed the importance of maximising the potential of digital media throughout the entire retail lifecycle rather than purely to drive product awareness and/or one-off footfall to stores, helping business growth through digital marketing strategy. According to research author Dr Windsor Holden, “The beauty of mobile and online marketing channels is that they can play an active role throughout the retail lifecycle, from product discovery to product purchase, enhancing customer value through personalised promotions.”

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Is online video the saviour of fragmented direct marketing?

Fragmentation and complexity have long been the biggest barriers to direct marketing’s advancement – maturing video tech is solving many of these issues.

Fragmentation and complexity has, in my opinion, always been the single biggest barrier to direct marketing’s advancement. Brand managers for whom communications is often just a small slice of their daily workload are understandably put off when a direct marketing expert rolls up explaining the latest complexities and technical capabilities. Just imagine for a minute how stunted the wider creative sector would be if every TV channel demanded a different execution, or if marketers had to learn about the intricacies of film-making equipment before they yelled “action”.

Video promises to be the great unifier – a simple, well understood format that can spread itself across most major digital media channels, delivering believable return on investments in the process. Among other things, 2015 is clearly the year of online video, with platforms like Facebook and Twitter racing to build out offerings as comprehensive as established giants like YouTube or AOL.

Taking a break from writing about the demise of Facebook, commentators have been quick to instead hail the platforms’ exponential growth in video and its potential giant-slaying abilities. Perhaps not quick enough though. YouTube’s estimated income of around $6bn (£4bn) may already have been surpassed if Facebook can persuade around half of it’s advertisers to run video, not an unthinkable task when it charges no extra for the privilege and claims to now serve 3bn video views a day. Don’t go writing YouTube off quite yet though. Over one billion unique users visit the site globally each month and daily watch time there is up 50% year-on-year.

One thing that is clear is that online video has matured hugely over the past 18 months and along with it marketers’ attitudes towards direct marketing.

 

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Digital advertising must get to grips with data chaos

Digital advertising is at a crossroads. Brands, consumers and the digital advertising and advertising industry are seemingly on a collision course. They share the same goal, namely, to engage with each other in the right place, at the right time and with the right message, but are approaching it in very different ways.

Marketing leaders want to understand, reach and convert digital consumers – in a way that works and makes the most of their budget. Consumers looking for products or services want personalised treatment and relevance, at any time, on any device and through any channel. Linear purchase journeys are a thing of the past. Consumers interact directly with brands, or indirectly through performance channels, social media sites and others; generating clouds of search, browsing, context, location, purchase and other data as they go.

Marketers are struggling to find their way through all this data and figure out which elements of their campaigns are successful and which are not. They don’t know where their potential customers are at any moment in time, or what they are doing there. They don’t know where a customer will be when they are ready to buy, and what the offer is that will convince them and secure the sale.

To help marketers understand these complexities, a plethora of digital advertising tools, technologies, platforms and solutions has sprung up. While each provider offers a valuable service, they may only shed light on a fraction of the total picture. Digital advertising specialists assume that they have no choice but to base campaigns on partial customer profile data, disconnected behaviour and journey tracking, limited transactional data, isolated mobile app usage and social media data, among other things.

As a result, opportunities are being missed, advertising budgets are being diluted and revenues are being lost. No wonder CMOs leave their jobs faster than any other C-suite role.

It doesn’t have to be like this.

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Personalised marketing at scale is the next big thing in digital marketing

facebook eye

If you haven’t heard this latest buzz phrase yet, you’re missing out. “Personalised marketing at scale” might be fast becoming the newest digital marketing trend, but far from being a throw-away gimmick, it represents a new way of thinking that will permanently transform our media approach.

In essence, it’s the ability to reach different consumers with different creative messages, rather than having to have a single TV advert that everyone sees. It means you can subtly tailor your executions based on demographics, interests, location or even purchase history, reaching millions of consumers but each with something that seems personally relevant and interesting, all through digital marketing. The tweaks can be subtle, like different copy or video thumbnails, or can be more dramatic – brands could for instance position themselves entirely differently to excite teenagers versus the parental audience who might actually be the ultimate purchasers.

The Cadbury Facebook page is a good example of this kind of digital marketing – looking at it you’ll sometimes see a cheeky Creme Egg update next to a family friendly suggestion of a craft activity to do with their Egg’n’Spoon product. To the untrained eye it can look a little contradictory, but using digital marketing targeting the brand can actually make sure that millions of different people are seeing the respective posts – or dozens of other iterations which may not ever be publicly shared on the page. Coca Cola segmented the US Facebook population for its 2014 Super Bowl advert, reaching different groups of consumers with the same video but a different thumbnail and copy tailored to their interests and demographics. The big issue to watch out for in all of this is ensuring that however detailed you go with your targeting, you still ladder up to an overall significant level of reach.

It’s early days and we’re only beginning to see evidence that this added personalisation adds value, but on a micro level it’s immediately obvious.

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