Top 6 Online Marketing Trends for 2014

What are the top online marketing trends for 2014?

Over the past few years, online marketing has emerged as a vital technique for ensuring business success and promoting company sustainability. Nonetheless, like many other aspects of entrepreneurship, online marketing is an ever evolving field. Following, we would like to present you with a list we have compiled of the top 6 online marketing trends for 2014. If you’re looking for the best way to promote your business in the year to come, then this is the list for you. Also don’t forget to check out this list of 12 most profitable small businesses. 

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100 ideas that changed the Web: Responsive web design

We work, shop, play, socialize and relax in front of screens. We have a screen in our pocket, a screen on our desk, a screen on our lap and a screen in our front room. We use multiple screens at the same time. We move between screens to carry out tasks.

Whether we are consuming media on a PC, a tablet device, a smartphone or the TV, we like content optimized for that particular device. This is not easy when they all have different screen sizes and interfaces and are used at different points of the day for different tasks.

Websites are traditionally optimized for desktop browsers, but increasingly the most important screen is the one on our phone. It is the last screen we look at at night. It’s the one screen that cuts across our work and leisure time.

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SEO: Google’s Knowledge Graph Successor Will Be “Largest Store of Knowledge in Human History”

Google is in the process of building a successor to its Knowledge Graph, and it will be the “largest store of knowledge in human history,” according to New Scientist.

The system, known as Knowledge Vault, automatically gathers facts from around the web and uses machine learning to turn the data into useful information. No human input is necessary.

This in is contrast to Knowledge Graph, which relies on a human-curated set of third-party sources for its information. This is then displayed in the characteristic Knowledge Graph info box when certain search queries are entered.

Currently, Knowledge Graph is bigger than Knowledge Vault, but with the potential speed and scope of machine learning, the new system is likely to surpass its predecessor soon – and have applications far beyond search.

1.6 billion facts have been gathered so far, of which 271 million are considered to be ‘confident facts’. Google’s algorithms rate the accuracy of a fact by cross-referencing new information with facts it already knows.

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The 10 Biggest Social Media Time Wasters

I started some research on some of the ways people waste time on social media and came across a bunch of articles from the late 2000s discussing whether or not social was a big waste of time for businesses. It’s funny to look back on that time period now; social media was still a question rather than a statement.

There’s no question now that social media marketing is worthwhile for businesses. And since it’s relatively inexpensive to get started, it’s a perfect tool for small businesses and startups.

But just because social media is a way of life now, doesn’t mean you (or your employees) can’t waste time on it. In fact, there are more ways now than ever before that people lose time and productivity to social media time sucks which eat away at profits.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Marketing is changing at an ‘unprecedented rate’, with more than a third of senior marketing executives expecting digital to account for 75 per cent of their budgets within the next five years, according to a study.

The Accenture report, based on a survey of more than 580 senior marketers globally, found that 78 per cent believe marketing will “undergo fundamental changes” over the next five years, with analytics, digital and mobile highlighted as the key drivers of this change.

More than a -third (37 per cent) of marketers believe digital will account for 75 per cent of their marketing budgets by 2019, while 35 per cent of those questioned think mobile will account for more than 50 per cent.

 

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Over half of seven to 11-year-olds use social media sites: Primary school pupils finding way round filters that are suppose to stop under-13s using them

  • Children under 13 are getting around age restrictions on social media
  • Among 14 to 16-year-olds, usage of social networks has risen to 92 per cent
  • One in ten aged 8-14 who read messages or texts fail to reach reading levels

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More than half of primary school pupils aged seven to 11 have profiles on social networking sites – despite rules meant to stop them.
A study of nearly 30,000 children found that 56 per cent of under-11s use sites such as Facebook and Bebo – up from less than half two years ago.
The report said that young people ‘were clearly finding their way around restrictions’ which supposedly prevent those younger than 13 having a profile.

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5 tips for effective charity digital marketing

When designing your charity’s digital marketing strategy, it’s important to think outside the box.

Here are 5 common sense approaches to your charity’s digital marketing strategy to help you stand out from the rest.

  • Be simple. Pick one insight, such as a significant statistic, and build your campaign from there.
  • Be brave. When brainstorming, don’t throw out any campaign ideas that seem too extreme.
  • Be human. Connect with the public on a human level. Inject personality into your social media posts.
  • Be about solutions. Ensure your digital marketing campaign is working towards something.
  • Be curious. Keep asking questions to your team, your donors, and your board.

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