This week, we have taken it upon ourselves to outline and explain the most important trends in web design for 2014. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and storytelling design.
1) Responsive Design: the most critical for small business. Why? Because it is quickly becoming the standard, and if you don’t comply, it will negatively affect your Google GOOG +0.2% ranking. Responsive design means a set website is a thing of the past. Instead, we must not feel like all elements that fit on a desktop must be present on the screen of a smartphone. That’s where the design comes in, finding a pro who knows what will work best on a smartphone, tablet, or desktop-size screen, and including the elements that make for the most seamless and enjoyable format.
UK ecommerce exports are set to hit £28 billion by 2020 with UK retailers enjoying a trade surplus that far outstrips competitors such as the US and Germany.
A report by OC&C Strategy Consultants and Google discovered that in 2013 the UK’s trade surplus was £720 million and the amount of sales derived from international sources in 2020 are set to increase to 40 per cent of total online sales.
“We have seen a significant increase in the volume of searches for British retailers and brands coming from overseas. The majority of non-UK searches are currently coming from Europe, followed by North America and Asia, driven by the increased popularity of British brands abroad. Retailers can use search data to identify pockets of demand and move quickly to meet the needs of customers,” said Peter Fitzgerald, Director at Google.
When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forwardAdwords ROI What are the 3 Ultimate PPC Metrics For eCommerce? 10 years and online marketing has changed dramatically, placing even greater demands on proving and measuring online advertising ROI. For eCommerce companies especially, showing ROI for PPC requires an evolution in how we measure and grow success.
Many online retailers, and even PPC agencies, still utilize CPC as the main KPI, but in the highly competitive world of eCommerce it’s hard to imagine that a metric created in the formative years of PPC could reliably help companies beat out their competition and grow revenue. To replace CPC, here are three more advanced KPIs that directly drive and measure ROI from your PPC spend: Cost Per Acquisition (CPA), Cost Per Value (CPV) and Cost Per Profit (CPP).
Business secretary Vince Cable shared his plans for SMEs. Matthew Jenkin reports the main areas of innovation.
Last week the UK economy saw encouraging signs of growth due to a thriving services industry, meaning the role of small and medium-sized businesses in the country’s recovery is becoming increasingly important. The government’s latest set of measures to support SMEs is keen to recognise that.
A £45m funding package for small businesses has been announced – the first funding allocation from the British Business Bank’s investment programme.