Business secretary Vince Cable shared his plans for SMEs. Matthew Jenkin reports the main areas of innovation.
Last week the UK economy saw encouraging signs of growth due to a thriving services industry, meaning the role of small and medium-sized businesses in the country’s recovery is becoming increasingly important. The government’s latest set of measures to support SMEs is keen to recognise that.
A £45m funding package for small businesses has been announced – the first funding allocation from the British Business Bank’s investment programme.
Here are some of the most interesting digital marketing statistics we’ve seen this week.
Stats include social, bot traffic, mobile marketing, online privacy, web forms and digital adspend among online publishers.
For more digital marketing stats, check out our Internet Statistics Compendium.
Businesses are more likely to outsource display than PPC or social
- Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social.
- The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social.
- The report found that display is the most likely to be managed exclusively by an agency with social the least likely to be outsourced.
There once was a time when many business leaders around the world stood on the sidelines, while the early-adopters of cloud computing reaped the rewards with their first-to-market deployments. Today, managed cloud services are considered a mainstream business technology for all takers — with only the most uninformed laggards still disputing the apparent benefits.
With 90 percent of companies claiming some form of cloud usage, many organizations have moved to the next step, leveraging multiple cloud models in different combinations to optimize benefits and efficiencies, according to findings from the latest market study by CompTIA.
As cloud computing becomes a default part of the business technology landscape, more companies are relying on cloud computing for business processes such as storage (59 percent), business continuity and disaster recovery (48 percent) and security (44 percent).