Part of any effective content marketing strategy is keeping up with the latest web design trends. As content has evolved significantly within the past 12-18 months, so has the web design used to present content. The emergence of breakout trends like Instagram, Pinterest and the visual Facebook timeline, not to mention the growth in the use of mobile apps and the mobile web, has led most content marketers to begin focusing on visual content. Even with the many new trends, content still is an essential part of any business’ marketing strategy. However, while content remains “king,” design must be an integral part of every content marketing strategy if it is to succeed. Instead of cramming a website with content, content must incorporate the latest in web design to grab attention, appeal to emotions and convert prospects into clients. Here are a few of the latest web design trends that businesses should explore for successful content marketing in 2013.
Trend #1 – Responsive Website Design
One of the top trends in web design right now is responsive website design, which is an essential part of web development due to the growth of tablet and mobile browsing. It is important to have websites that adapt to fit any device being used to view the site. With responsible website design, businesses can ensure that their content is viewed the way they intent, no matter what device is being use to access it. Why is this important to content marketing? With a huge section of individuals accessing the web via tablets and smartphone s, businesses must ensure that their content is viewed successfully on these devices. Failure to use responsive design increases the chance that website visitors will ignore your content and move on to another website that they can easily view and use on their device of choice.