We work, shop, play, socialize and relax in front of screens. We have a screen in our pocket, a screen on our desk, a screen on our lap and a screen in our front room. We use multiple screens at the same time. We move between screens to carry out tasks.
Whether we are consuming media on a PC, a tablet device, a smartphone or the TV, we like content optimized for that particular device. This is not easy when they all have different screen sizes and interfaces and are used at different points of the day for different tasks.
Websites are traditionally optimized for desktop browsers, but increasingly the most important screen is the one on our phone. It is the last screen we look at at night. It’s the one screen that cuts across our work and leisure time.
Google is in the process of building a successor to its Knowledge Graph, and it will be the “largest store of knowledge in human history,” according to New Scientist.
The system, known as Knowledge Vault, automatically gathers facts from around the web and uses machine learning to turn the data into useful information. No human input is necessary.
This in is contrast to Knowledge Graph, which relies on a human-curated set of third-party sources for its information. This is then displayed in the characteristic Knowledge Graph info box when certain search queries are entered.
Currently, Knowledge Graph is bigger than Knowledge Vault, but with the potential speed and scope of machine learning, the new system is likely to surpass its predecessor soon – and have applications far beyond search.
1.6 billion facts have been gathered so far, of which 271 million are considered to be ‘confident facts’. Google’s algorithms rate the accuracy of a fact by cross-referencing new information with facts it already knows.
When designing your charity’s digital marketing strategy, it’s important to think outside the box.
Here are 5 common sense approaches to your charity’s digital marketing strategy to help you stand out from the rest.
- Be simple. Pick one insight, such as a significant statistic, and build your campaign from there.
- Be brave. When brainstorming, don’t throw out any campaign ideas that seem too extreme.
- Be human. Connect with the public on a human level. Inject personality into your social media posts.
- Be about solutions. Ensure your digital marketing campaign is working towards something.
- Be curious. Keep asking questions to your team, your donors, and your board.