5 Social Media Growth Hacks for Small Businesses

As a small business owner, it’s of the utmost importance to make people aware of your company. And, the best way to spread the word about your business is by being active on social media and other places where they can communicate directly.

Whether you want to share updates, promotions, events or gain new customers, social media provides you with the opportunity to do so. But, that may be easier than it sounds. If you don’t have a respectable amount of followers or fans on Facebook, Twitter, Pinterest, etc. then you may be talking to an empty room. This is way you need to grow your company blogs like I have done in my hosting blog as well as your social media visibility to attract new fans. And, here are five hacks to accomplish that feat.

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How technology is changing marketing

A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce.

The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together. Getting creative marketers to work alongside technical staff can be a huge challenge.

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Top 6 Online Marketing Trends for 2014

What are the top online marketing trends for 2014?

Over the past few years, online marketing has emerged as a vital technique for ensuring business success and promoting company sustainability. Nonetheless, like many other aspects of entrepreneurship, online marketing is an ever evolving field. Following, we would like to present you with a list we have compiled of the top 6 online marketing trends for 2014. If you’re looking for the best way to promote your business in the year to come, then this is the list for you. Also don’t forget to check out this list of 12 most profitable small businesses. 

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100 ideas that changed the Web: Responsive web design

We work, shop, play, socialize and relax in front of screens. We have a screen in our pocket, a screen on our desk, a screen on our lap and a screen in our front room. We use multiple screens at the same time. We move between screens to carry out tasks.

Whether we are consuming media on a PC, a tablet device, a smartphone or the TV, we like content optimized for that particular device. This is not easy when they all have different screen sizes and interfaces and are used at different points of the day for different tasks.

Websites are traditionally optimized for desktop browsers, but increasingly the most important screen is the one on our phone. It is the last screen we look at at night. It’s the one screen that cuts across our work and leisure time.

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SEO: Google’s Knowledge Graph Successor Will Be “Largest Store of Knowledge in Human History”

Google is in the process of building a successor to its Knowledge Graph, and it will be the “largest store of knowledge in human history,” according to New Scientist.

The system, known as Knowledge Vault, automatically gathers facts from around the web and uses machine learning to turn the data into useful information. No human input is necessary.

This in is contrast to Knowledge Graph, which relies on a human-curated set of third-party sources for its information. This is then displayed in the characteristic Knowledge Graph info box when certain search queries are entered.

Currently, Knowledge Graph is bigger than Knowledge Vault, but with the potential speed and scope of machine learning, the new system is likely to surpass its predecessor soon – and have applications far beyond search.

1.6 billion facts have been gathered so far, of which 271 million are considered to be ‘confident facts’. Google’s algorithms rate the accuracy of a fact by cross-referencing new information with facts it already knows.

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The 10 Biggest Social Media Time Wasters

I started some research on some of the ways people waste time on social media and came across a bunch of articles from the late 2000s discussing whether or not social was a big waste of time for businesses. It’s funny to look back on that time period now; social media was still a question rather than a statement.

There’s no question now that social media marketing is worthwhile for businesses. And since it’s relatively inexpensive to get started, it’s a perfect tool for small businesses and startups.

But just because social media is a way of life now, doesn’t mean you (or your employees) can’t waste time on it. In fact, there are more ways now than ever before that people lose time and productivity to social media time sucks which eat away at profits.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Marketing is changing at an ‘unprecedented rate’, with more than a third of senior marketing executives expecting digital to account for 75 per cent of their budgets within the next five years, according to a study.

The Accenture report, based on a survey of more than 580 senior marketers globally, found that 78 per cent believe marketing will “undergo fundamental changes” over the next five years, with analytics, digital and mobile highlighted as the key drivers of this change.

More than a -third (37 per cent) of marketers believe digital will account for 75 per cent of their marketing budgets by 2019, while 35 per cent of those questioned think mobile will account for more than 50 per cent.

 

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