I started some research on some of the ways people waste time on social media and came across a bunch of articles from the late 2000s discussing whether or not social was a big waste of time for businesses. It’s funny to look back on that time period now; social media was still a question rather than a statement.
There’s no question now that social media marketing is worthwhile for businesses. And since it’s relatively inexpensive to get started, it’s a perfect tool for small businesses and startups.
But just because social media is a way of life now, doesn’t mean you (or your employees) can’t waste time on it. In fact, there are more ways now than ever before that people lose time and productivity to social media time sucks which eat away at profits.